One step, a head

The first time I saw this, it set off my Misandry Alert: “Is this sexist or what?”

Giuseppe Zanotti ad piece, Spring 2010

After a second look, I’m not so sure. I mean, if that young fellow is being oppressed, he certainly seems to be enjoying himself. Although we can’t tell for sure what’s going on outside the frame, I think it’s a safe bet that she’s not actually standing on his head. And it’s not like he’s looking up her skirt, either.

Compared to the general run of fashion advertising, this is a bright spot, says the intrepid correspondent for ShoeBlog:

I am weary of the pouting, leggy girl, wearing nothing more than lingerie, heels and a come hither look, sitting or laying on a sofa/chair, with soft focus. Virtually every shoe, handbag, fragrance, lingerie, and cosmetic advertisement features at least three of these components. Snore.

The shoe, incidentally, is from Giuseppe Zanotti’s Spring 2010 collection. I have a basic philosophical disagreement with stuff like this — boots, to me, imply protection, utterly contradicted by the open toe — but it does seem to satisfy one of my criteria for interesting footwear, which is “Can I imagine someone wearing this to XO, assuming XO were still open?” (Snarkists who question my urban-hipster credentials, and that should include all of you, are directed here.)



  1. Paul Elam »

    6 February 2010 · 9:55 pm

    His smile is the whole point. He is supposed to enjoy being a door mat.

    And indeed men across western culture pretend to enjoy that very thing.

  2. Brian J. »

    7 February 2010 · 6:47 am

    It’s not just fashion things. A fair number of ads for laptops, software security products, and hosting services feature the same thing in their print buys.

  3. Rule 5 Sunday : The Other McCain »

    7 February 2010 · 4:11 pm

    […] caught Cindy Crawford in some tasteful footwear, and knew what to do. But was Cindy on the other end of this?Three Beers Later has to liquidate. Some comic books, that is, to support a hard drive replacement. […]

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    7 February 2010 · 5:07 pm

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