From this Technorati survey, The Wall Street Journal jumps to a conclusion:
It takes about 100,000 unique visitors a month to generate an income of $75,000 a year.
Yeah, right, says Robert Stacy McCain:
I’m doing G*o*o*g*l*e A*d*s*e*n*s*e (you’re not actually supposed to mention it on your blog) which threw me a whopping $153.25 for 243,000 page impressions in March.
Maybe Dr. Joyner (who’s also a member of the BlogAds network I’m not allowed to join) can do the math and tell me how many page impressions per month I’d have to get in order to gross $75,000 a year from Google. Short answer: A freaking lot.
Well, yeah. I have no idea what the scale is at G*A*, but inasmuch as $153.25 for a month is about 1/40 what it would take to make $75k a year, I’m guessing somewhere around 9.9 million page impressions per month. Which is indeed a freaking lot.
For myself, I’m delighted to be running at less than a triple-digit loss each year.