Joe Isuzu gets a haircut

I’m swiping Bertel Schmitt’s title because it’s so good. The news is not so good at Isuzu:

Isuzu announced temporary pay cuts for all 8,000 domestic full-time employees in response to a steep decline in auto and truck sales, The Nikkei writes. Executives will get 30 percent less starting in January. Manager-level employees will see 10 percent less from spring. For rank-and-file workers, Isuzu will propose to its labor union as early as the beginning of next year a several-percent reduction in base wages that could begin as early as April. The Nikkei: “While the pay cuts would be temporary, they could last a year or longer.”

If you’re thinking “Isuzu? Are they still around?” the answer is yes, but not for long.

I’ve driven exactly one Isuzu vehicle: I got to spend a day in an I-Mark sedan, a variation on GM’s T platform, which also spawned the hated Chevrolet Chevette. Having gotten some seat time in Chevettes, I have to report that the Isuzu version was way better, if still not all that good.



  1. McGehee »

    26 December 2008 · 9:52 am

    I seem to recall the death knell of Isuzu was sounded back when my wife was still driving her little red Rodeo.

    As for that sedan, that’s been an even longer while, hasn’t it? Isuzu went all-SUV-all-the-time well before the Rodeo mentioned above was built.

  2. CGHill »

    26 December 2008 · 10:10 am

    At least twenty-five years. Isuzu got out of cars altogether in the early 90s.

  3. Rob O'Hara »

    26 December 2008 · 2:58 pm

    We owned a Rodeo for several years and I had no major complaints. The only thing that ever went out was the ABS module, which I promptly disconnected (end of annoying warning light, I win!). I also seem to remember a very expensive serpentine belt breaking which took the water pump out with it. That being said, going back through my notes those are the only two major repairs it needed in six years. I’ve owned worse.

    By the way, the owner’s manual of the Rodeo clearly states that you must close the real door before closing the glass. I did it in the wrong order exactly once and the results were fantastic — the glass exploded into at least two million pieces. I have pictures, somewhere. It was quite impressive the amount of damage you could cause with one wrong choice.

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