God forbid they should work on cathedrals

Spotted by Donald Pittenger in the University of Washington alumni magazine:

Effective Jan 1, the UW College of Architecture and Urban Planning will be renamed College of Built Environments [bold in original]. The Board of Regents approved the name change on Sept. 18. Dean Daniel S. Friedman says that the college is increasingly focused on sustainable practices and environmental quality, and that the new name is a way of making that official. “‘College of Built Environments’ better reflects our core responsibility to 21st century challenges — urbanization, climate change and livable communities,” Friedman says.

I’m waiting for some enterprising J-school to rename itself “College of Bullshit Propagation.”

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10 comments

  1. Brett »

    7 December 2008 · 8:03 pm

    Can’t. The school of marketing already has dibs on the name.

  2. Kay Dennison »

    7 December 2008 · 11:03 pm

    And it would be too honest anyway!

  3. fillyjonk »

    8 December 2008 · 6:03 am

    How about “College of Humans Manipulating Nature” for the architecture school.

    I bet that’s coming in about five years. (or something that is less neutral/positive, like “College of Humans Changing Nature for their Own Selfish Purposes.”)

  4. Tatyana »

    8 December 2008 · 11:59 am

    Fillyjonk, in 5 years ther will be no colleges and no architectural schools; we’ll all be living among on a prerie with not a building…forgive me, an item of built environment in sight.

  5. fillyjonk »

    8 December 2008 · 12:32 pm

    But…but…then professors would become an endangered species! Do you think the “they” in charge of such things would really want our starving on their consciences?

  6. CGHill »

    8 December 2008 · 1:17 pm

    Depends on your area of expertise. The Hard Sciences are likely going to be marked for extinction anyway, since they do such horrible things as extending the lifespan of humans and providing new and improved technological gizmos, neither of which Mother Gaia approves.

    Eventually, it will all be Contemporary Art and Multicultural Awareness, and we’ll huddle in the dark in our yurts.

  7. Tatyana »

    8 December 2008 · 4:21 pm

    oh, but fillyjonk – the profs will be asked to sacrifice themselves on the altar of Progress – much like all the wealthy people are told it’s a question of conscience to surrender big chunk of their income to the “less-fortunate”. Don’t you want to be sacrificed? I can’t believe it. Boo to you. You know, like Susan Sarandon and such always brag how they will be in bliss if were permitted to be parted with their amassed money – all for the hungry. Or seals. Or whales, don’t forget the whales.

  8. CGHill »

    8 December 2008 · 5:26 pm

    I bet the hungry, were they hungry enough, could polish off a few seals.

  9. Tatyana »

    8 December 2008 · 6:09 pm

    Speaking of seals – I see that there is omission in my comment above; it should say “in 5 years we’ll be living among wild horses on a prairie”.
    Yesterday I came across this ridiculous soppy TV story, about poor “endangered” wild horses (I think, in Montana) tht the government agencies say got overpopulated due to lack of available free range. The proposal is to decrease the numbers – while of course there is an animal activist objecting to it (“Wild horse is an American symbol blah blah); the solution? take the land from those pesky inconsiderate cattle rangers and give it to the horsies. Let’em run free!

  10. CGHill »

    8 December 2008 · 6:14 pm

    Yeah, those mountain lions and coyotes gotta eat, after all.

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