Heavens above, it’s a turntable called LOVE:
I question that “No weight on the grooves” claim; if you don’t have tracking force, the stylus — looks like a standard Audio-Technica — doesn’t stay in the groove. I’m sure they worked to minimize the tracking force, though even old-fashioned turntables like mine can manage a force of one gram or so.
Still, it’s kind of neat-looking, and in the first few days of the Kickstarter, they’ve raised about six times their original goal.
The LOVE will retail at $599 when it’s released to the general public: backers who put up at least $319 should get one in October.