Something fyshy

I suppose this was inevitable:

Tofuna Fysh, a small, 18-month-old Portland, Oregon, company marketing faux tuna fish, “fysh” sauce, and “fysh” oil, recently received a cease-and-desist letter over his trademark application for the name and a jingle on the company website. Founder Zach Grossman recognizes he’s probably going to have to give up the trademark, but he’d dearly like to hold on to the jingle.

Which may be why Tofuna’s current site contains no mention of “Chickpea of the Sea.” As for the jingle, I don’t think it’s that close to the classic Chicken of the Sea jingle, though I am not a lawyer and it’s been years since I stayed at a Holiday Inn Express.

“We have had a productive dialogue,” a Chicken of the Sea representative said. “We hope to amicably resolve the issue in a timely manner.”

Oh, Tofuna also makes “Crab Fakes,” which to me sound better than the “Krab” being pushed from seafood counters all over the place.


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