I had a hard time at the gas station this week, probably because I went after work and was wearier than usual, with occasional bursts of irritation at the premium-to-regular gap, which is now back to 60 cents a gallon. I survived, somehow. I don’t know, however, what I’d have done if I had had to face this:
I drive to the other station and get out, and remember one of the other reasons I don’t go there often. It has a TV screen that plays celebrity news and sports. Nothing makes you feel stupider than watching TV on a gas pump. You can’t help it. Even if you don’t watch, you hear it. You’re standing alone in the cold and a TV is yelling at you.
The graphic on the screen says “Thanks for making us the #1 gas station entertainment network.”
There are others?
There are ratings?
I know, I know: captive audience. It’s perfect. But if they’ll do that to you, they’ll do this:
They’re someone who jumps in your path and starts talking about air freshener. That’s why GSTV believes it has a niche: you can’t leave their programing. You can’t stop it. You can’t hit X or Skip Ad in 4 seconds, because you are a captive audience.
These people would put screens in an MRI machine and sell ads.
Imagine, if you will: something that could make an MRI worse.