Xenia Tchoumitcheva was born in the Urals in 1987 but grew up in Switzerland speaking Italian. She studied economics, worked in London banks, but decided the take would be better as a model — or, in her term, a “digital influencer.”
She does do formal modeling work, but it’s secondary to her writing and video work. She also runs a fashion blog called Chic Overload.
Last year, she decided to shorten her public name to “Xenia Tchoumi,” saying that it’s easier to pronounce.
And, perhaps inevitably, she’s staking out a position as a YouTube vlogger:
Clearly a woman of many facets.