The spirit of Kenosha

A TTAC commenter suggests that it’s time for Fiat Chrysler to bring back American Motors:

The AMC brand name could be revived, for modern takes on archaic models — the Gremlin could be a Kia Soul/Nissan Juke competitor, weird and ugly and all that; the Eagle wagon would now be a mainstream competitor for Subaru; the Matador would be a huge failure, but would make the variations of the [Fiat] 500 look successful by comparison; the [Chrysler] 200 could be restyled and called the Concord or the Hornet — it couldn’t sell any worse than it does at the present.

There is, of course, a limit to this sort of thing:

A modern interpretation of the Pacer will never be seen, though, because window glass has pretty much gone out of style.

I blame side-impact door standards.



  1. In The Mailbox: 08.09.16 : The Other McCain »

    9 August 2016 · 6:20 pm

    […] Dustbury: The Spirit Of Kenosha […]

  2. fillyjonk »

    9 August 2016 · 8:14 pm

    No more Mirthmobiles?


  3. McG »

    10 August 2016 · 6:39 pm

    Unless F-C revives it as co-equal — thus renaming the parent company Fiat Chrysler AMC — rather than part of the Chrysler family, it would merely be repaving the trail of tears already blazed by Eagle

  4. CGHill »

    10 August 2016 · 6:49 pm

    Then again, if you buy the Jeep Jinx story — every company that has owned Jeep eventually falls on hard times — FCA is probably doomed anyway.

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