Neutral shift

Have you ever picked up a garment labeled “nude” and then put it back down, muttering “Yeah, right”?

It’s probably past time for this:

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Naja have launched their “Nude for All” range, a collection including seven shades to suit women of all skin tones.

Naja CEO Catalina Girald first got the idea while watching the 2012 Olympics and seeing Gabby Douglas wearing “nude” coloured shoes that didn’t match her skin.

“I used to be a gymnast so I’m always sensitive to those things, and it was the first time that it dawned on me that the wrap didn’t exist in other colours,” she told Cosmopolitan.

They apparently will ship to the States, which is a good thing, considering how slow we’ve often been to adopt trends along these lines.

(Via @MoxieBeautiful.)

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