It’s not rocket science

And, well, Dolly Singh is not actually a rocket scientist, though she did work at Elon Musk’s SpaceX for five years as Head of Talent Acquisition, which tells me that she’d know a rocket scientist if she saw one. So I take this quote seriously:

To me, when you’re surrounded by some of the smartest people on the planet, building some of the biggest and most badass machines on this world, the idea that my shoes are such crap became really obnoxiously unbearable.

Women, in case you hadn’t noticed, do have a tendency to take shoes seriously.

Dolly Singh explains it all

Dolly Singh poses on a wing

So Dolly Singh vowed to create some shoes that were not crap. After leaving SpaceX, she did a stint at Oculus VR, the virtual-reality outfit, since acquired by Facebook, before striking out on her own with Thesis Couture. From their current lookbook:

Our mission is to decouple beauty and pain, and show just how sexy smart can be.

Sleek, sophisticated curves on the outside, cutting edge technology on the inside.

A prototype, with the Thesis-designed underpinnings:

Prototype Thesis Couture shoe

“Our patented design,” says Thesis, “is engineered to redistribute load, minimize impact shock, and reduce fatigue.”

Which you have to figure would be the priorities for a woman who is going to wear heels No Matter What.

Dolly Singh not saving lives

The shoes aren’t on sale yet, and they’ll be pricey when they are. But such is the way of technological advance.



  1. ETat »

    1 May 2016 · 6:23 am

    The woman on photos work? I mean, as someone other than promoter for an escort service?

  2. CGHill »

    1 May 2016 · 11:14 am

    It’s her company that will be making those shoes.

  3. ETat »

    1 May 2016 · 12:33 pm

    On the pics she’s evidently promoting something…just not those shoes. Also, “Thesis” and “Couture”, paired, make as much sense as, i., “Toolbox” and “Nails”.
    Although the latter one, probably, will find its Chinese or Korean audience.

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