I would never, ever tell you that you really ought to blog the way I do. (Okay, I did reveal the trade secret just once.) But I am happy to endorse this particular advice:
You should blog like future employers have no idea how Google works. And by that I don’t mean that you should post nude pictures of yourself online. Never do that. Unless your last name is Kardashian, and then I think it will actually work out in your favor. But you should write what you feel and what you believe. Don’t worry about whether or not it jives with the view of a potential employer. I spent a lot of time blogging that way, and I can tell you that that way lies madness.
If you find yourself doing something that you don’t like, go ahead and delete it all. Some time last year I hit a wall, and deleted almost all of my blog posts. I did this because those posts didn’t feel like me. I realized I was writing a completely different blog. And since having deleted those posts and starting over, I’m averaging more page views, my social media interaction is up, and I’m proud of what I’ve put out there. When all the web gurus tell you to be authentic, they aren’t kidding. Just do it. Be real, and blog about what you want to write about.
And if your last name is Kardashian, what the heck are you doing here?
Seriously, this is what I think of as good advice. My boss reads this stuff on occasion, but I have no reason to think anything I say here has precipitated any corner-office discussion. (It helps that I’m somewhere below nowhere on the corporate org chart.) I haven’t deleted much stuff here over the years, but there’s not a whole lot here that doesn’t sound like me either.