Like Lazarus, but with department stores

Consumerist follows up on a chap we’ve mentioned before, named Ellia Kassoff:

[Kassoff has] been battling Macy’s for several years over a slew of trademarks for stores Macy’s acquired and shut down. Today, Kassoff says he’s reached a deal with the department store giant that will allow him to try to breathe new life into several long-dead retail brands.

Kassoff has a knack for researching defunct brands and taking a risk on claiming trademarks that he believes are up for grabs because the most recent owners of those marks have not used them.

One of those is Foley’s, a Houston-based department-store chain founded in 1900, which Macy’s absorbed in 2006; there were four Foley’s stores (formerly Sanger Harris) in Oklahoma.

“After over five hours of negotiating with Macy’s, we finally hammered out a deal that we’re really happy with,” says Kassoff, who hopes to bring these stores back to the markets where they are remembered fondly.

“Consumers noted the current shopping experience is quite drab, as there is no localized marketing or buying for the regional stores anymore,” he says of his research into retail habits. “People want to go back to the days when shopping was a real experience at their local department store. They really miss that.”

It may take a while; one of Kassoff’s other ventures, the return of Hydrox cookies, is so far limited to a few of the major grocery chains.

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2 comments »

  1. fillyjonk »

    27 February 2016 · 5:23 pm

    Zombie Lazarus? Really?

    (Apparently not the Lazarus chain, according to the story. Too bad. Then again, I think revivifying “classic” names is going to change exactly nothing: it will be the same cheap crap at a high markup, the same know-nothing care-nothing employees….essentially it’s peeing on my leg and telling me it’s O’Neils.)

    though it really would be kind of epic to have stores named Lazarus “rise from the dead.”

  2. McGehee »

    28 February 2016 · 8:39 am

    I have yet to see Hydrox cookies available at any of my local Kroger stores here in Georgia.

    In fact, I can’t remember the last time I saw Kroger’s own knock-off sandwich-cookie brand (“K-O’s” or some such?) around here.

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