The flap over the First AFL-NFL World Championship Game, later retconned into Super Bowl I, is simple enough: one guy in North Carolina has an almost-complete tape of the game, and the NFL declined to buy it from him. While looking around for supplemental materials, I happened upon this little contretemps:
Super Bowl I was the only Super Bowl in history that was not a sellout in terms of attendance, despite a TV blackout in the Los Angeles area (at the time, NFL games were required to be blacked out in the market of origin, even if it was a neutral site game and if it sold out). Of the 94,000-seat capacity in the Coliseum, 33,000 went unsold. Days before the game, local newspapers printed editorials about what they viewed as a then-exorbitant $12 price for tickets, and wrote stories about how viewers could pull in the game from stations in distant markets such as Bakersfield, Santa Barbara and San Diego.
The blackout is weird enough, as it always was; but focus, if you will, on that twelve-buck ticket price. At Super Bowl 50, $12 won’t even buy you a Bud Light.