Monday, after playing “That’s All” by Genesis — in retrospect, an inspired choice — KQOB (96.9), the former Bob FM, earlier this year stripped of its Bob imaging, began stunting with Christmas music, and no, I don’t know what’s coming up. RadioInsight reports:
Jack Elliot and Ron Williams will slide from Hot AC “98.9 Kiss-FM” KYIS to 96.9 on Monday, December 3. The station will continue with Christmas music until after the holiday season when a new format will debut. Jack and Ron recently celebrated their 21st anniversary at Kiss. The opening at KYIS will be filled by Joey and Heather who are currently at sister CHR “Wild 104.9” KKWD.
The third of December is actually a Thursday, but most of this makes sense, especially since the local Cumulus cluster has been suffering mightily in the ratings of late. (KQOB didn’t even show up in the November numbers.) Jack and Ron didn’t give out any clues in their on-air announcement, but, said Jack, Cumulus is basically building this station around them.