As of October first, there’s a liability shift:
Under the newly implemented regulations, if a business does not switch its credit card processing machines over to the new EMV cards or if a credit card issuer does not provide new EMV chip cards to its customers, in the event of credit card fraud, the responsibility for loss will be on either the credit card issuer or the retailer, whichever has not complied with the new law.
Scammers, of course, have seen an opportunity:
Ingenious scam artists, the only criminals we refer to as artists, are taking advantage of the situation by contacting people by email posing as their credit card company informing them that in order to issue a new EMV chip card, they need them to either update their account by confirming some personal information or click on a link to continue the process. This is a case of you are in trouble with either option.
Which is, of course, a new way to fry the Same Old Phish.