This British pitch for Australian wines might be construed as a trifle, um, forward:
The simultaneous Twitter campaign is, if anything, even more blatant:
Tweet 'I want to #TasteTheBush' and you could wine a case of wine! Winners chosen at random, good luck! pic.twitter.com/zUPqaxEW5K
— Premier Estates Wine (@premestateswine) August 11, 2015
Emma Boyle is ever so slightly torqued off:
You could almost be fooled into thinking the mention of a woman having pubic hair in advertising was progressive, if it wasn’t for the actress’s reaction to her own statement. Why have her look embarrassed?
But my biggest question is this: why do you want to associate the taste of your wine with having tasteless wiry hair in your mouth? The advert isn’t clever, and if it is a laugh, it’s the cheap sniggering kind of laugh you hear from the mouths of boys hunched over sticky magazines at the back of the classroom.
Oh, never mind.
Note: An earlier version of this piece misattributed the off-torquedness to Holly Brockwell.