About five and a half billion people on this plain granite planet will recognize this sweatshirt as being part of Taylor Swift’s new clothing line, intended to promote her platinum / palladium / unobtainium album 1989, in stores now and not streaming very much. That leaves a billion and a half who might see something different in it:
The date — as well as being Swift’s year of birth — refers to her album and live tour of the same name, which she will perform in Shanghai in November.
But the date — and the initials TS — are particularly sensitive in China, as they signify the Tiananmen Square massacre in 1989, when hundreds of students were killed in pro-democracy protests.
Bad move? Maybe not. Chinese retailer JD.com, which will carry the Swift line, doesn’t seem to have any trouble selling the 1989 CD.
(Via Marginal Revolution.)