420 on your dial

Well, actually, they’re at 1580, but you know what I mean:

Listeners of KREL in Colorado Springs might have wondered if someone had spread cannabutter on their morning toast Monday when they tuned in and got marijuana programming instead of the radio station’s usual sports news and talk shows.

Unlike some towns I could name, Colorado Springs is not groaning under the weight of all that sports talk.

Southern Colorado Radio — SoCo Radio for short — has launched the nation’s first radio station dedicated to talk and news coverage of the legal marijuana industry, and it’s attracted dispensaries as advertisers and hundreds of followers on social media.

SoCo Radio leased the former KREL-AM 1580 from Vero Beach, Fla.-based Pilgrim Communications on April 1 and began broadcasting Monday under the call letters KHIG.

K-HIGH, get it?

(Via Fark.)

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2 comments

  1. McGehee »

    17 April 2015 · 9:47 am

    Have you ever looked at your radio dial? I mean, really looked at it?

  2. fillyjonk »

    17 April 2015 · 10:34 am

    I predict that in another year or so, Sirius XM will drop their ONE remaining classical station (that is available on a car radio) in favor of this thing.

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