In most of the nation, actual classical music is something you hear on noncommercial radio, if then. However, WRR, a commercial station owned by the city of Dallas, is not only still alive, it’s playing more music than ever:
Beginning Monday, the station will go to two commercial breaks per hour, allowing for longer classical pieces to receive airplay… the station will add four hours of music programming each week. In an interesting move, non-music programming — including traffic reports, as well as financial reports — will be dropped.
Says WRR program director Mike Oakes:
No jobs were cut. We still believe very much in live and local programming. In fact, at the same time we are adding Performance Today and Exploring Music, we are also dropping roughly 15 hours a week of syndicated programming. We consider it a strong upgrade to the very best programming available.
The discarded syndicated programs will be replaced by more locally originated programming, says Oakes.