The nation is awash in sports radio stations with silly names. In this market alone, we have to deal with the Sports Animal, the Ref, the Game, the Franchise, and the Pro. I assure you, this sort of naming is not required:
There are lots of sports stations called The Fan, The Ticket, The Score, and tons of those ESPN stations, but there’s only one station that’s Talking Sports KRAP 24 hours a day. It’s Sports KRAP.
Yeah, we know what you’re saying. “Dude, is this for real? A radio station named KRAP? You’re probably some internet-only station broadcasting from the basement of some guy’s Mom’s house.”
No, we’re for real. We’re an FCC licensed radio station broadcasting at 1350 Kilohertz pounding out a whopping 500,000 milliwatts. But we do realize that we’re KRAP. In fact, our transmitter is KRAP. Our signal is KRAP. Our studios are KRAP. Even our staff is KRAP.
KRAP is in Washington, Missouri, the Corncob Pipe Capital of the World, about halfway between St. Louis and Jefferson City. Those 500 watts (yes, we do the math around here) reach to within about ten miles of each, suggesting that the FCC knew what it was doing when it approved this facility. (At night, they drop to 84 watts, which barely gets out of town.)
Station owner Brad Hildebrand speaks:
Hildebrand tells the Post-Dispatch that it’s a set of call letters he’s wanted since he was 12 years old. But to get KRAP he first needed to wait until the call sign was released from an oil rig in the Gulf of Mexico. “When I tell people my call letters are KRAP, nobody forgets that,” he says.
Twelve. Yeah. Sounds about right. (He’s pushing 60 now.)