In 1979, Bill Veeck (as in “wreck”) came up with a wild promotion for his Chicago White Sox: “Disco Demolition Night,” in which fans were invited to bring their disco records to a massive bonfire to be held between the first and second halves of a doubleheader. Things got out of hand, and the Sox had to forfeit the nightcap to the visiting Detroit Tigers.
You might not think that this concept was ripe for a revival, but to borrow a phrase, you better belieb it:
“Like so many, we have taken special exception to Justin Bieber and Miley Cyrus’s music along with his numerous run-ins with the law and her controversial performances,” said [Charleston] RiverDogs General Manager Dave Echols. “‘Disco Demolition 2’ is dedicated to the eradication of their dread musical disease, like the original Disco Demolition attempted to do. We are going to take Bieber and Cyrus’s merchandise and memorabilia, put it in a giant box, and blow it to smithereens. It is all in good fun, and we guarantee there won’t be a forfeit of a game.”
Fans that bring Justin Bieber and Miley Cyrus items to the game will receive a $1 ticket. Video montages throughout the game will pump up the fans prior to the dramatic postgame demolition. In addition, the RiverDogs will no longer play Bieber and Cyrus music at Riley Park.
The Dogs sold out all 6000 seats, and while the fans were waiting to trash the pop starts, their team was edging past the Augusta Green Jackets, 9-7.
A group headed by Marvin Goldklang owns five teams in Minor League Baseball, including the Class A RiverDogs; Mike Veeck, son of Bill, is a partner. Mike’s son William “Night Train” Veeck is working in the White Sox organization.
(With thanks to Fishersville Mike.)