I usually don’t bother to show you jeans advertising, especially Turkish jeans advertising, but one thing led to another, and besides, it’s in Istanbul, which remains one of my favorite cities despite the fact that I haven’t been there in nearly forty years.
Anyway, this is the spot:
The chap is named Francisco Lachowski, as un-Turkish a name as you’re likely to find in beautiful downtown Byzantium, but it was, I must admit, the young lady who caught my eye: Serenay Sarıkaya, twenty-three today, first runner-up in the 2010 Miss Turkey pageant, representing Ankara, the capital. (She was born in Antalya.) Before I saw the TV spot, I saw this still, which someone apparently snagged from a Flash piece:
What prompted all this, actually, was happening upon a reference to Mavi Jeans, a Turkish denim brand: “Mavi” being the Turkish word for “blue,” I got a bit giggly for a moment, and maybe more so when I found their American storefront — which is built on a Tumblr blog.