Gotta make my mind up, which store shall I shop?

Kohl’s apparently found the composite “Rebecca Black Friday” too hard to resist, and conjured up a commercial that rewrites “Friday” from the point of view of one of those Industrial Strength shoppers who goes straight from the Thanksgiving table to the parking lot outside the store. (They’ve since pulled the video, so this is a Non-Official Copy, for those of you who are concerned about such things.)

The response from the media (and on my Facebook wall) was generally not enthusiastic, though the International Business Times picked it as one of their five best Black Friday ads. And someone landed on Rebecca’s blog asking “OMG CAN THEY ACTUALLY DO THAT?” Um, yes, they can.

Two weeks ago, RB herself dropped in at Google HQ to face an audience of YouTube staff, where she answered questions and generally acted like the bubbly teenaged girl she is. Revelations therein:

  • The main reason she did the “Friday” video in the first place was to get one more item on her CV before eventually going to college.
  • Yes, she does have “Friday” on her iPod, plus a couple of remixes and covers thereof.
  • She’s doing a small voice appearance in an animated film.
  • “Friday” views, even today, spike every Friday:

Friday statistics

For the latter, I blame people like this:

And with the ritual playing of “Friday” by @MsRebeccaBlack, I pronounce this week Over and Done With. #wesoexcited

Meanwhile, tomorrow is Saturday.



  1. Fishersville Mike »

    25 November 2011 · 2:35 pm

    It’s now Rebecca Black Friday…

    I missed it Thursday night. I guess Kohl’s decided not to make a buy during the Ravens-49ers game. Will the song and parody last until 2012? Probably as long as there are people willing to shop in the middle of the night….

  2. Bleak Friday | Daily Pundit »

    25 November 2011 · 3:29 pm

    […] Bleak Friday Posted on November 25, 2011 1:30 pm by Bill Quick ยป Gotta make my mind up, which store shall I shop? […]

  3. fillyjonk »

    27 November 2011 · 4:31 pm

    Saw the ad on the telly while up at my parents. My first thought was: “Charles will be commenting about that.” My second thought was: “I hope they paid her or her agency for the usage.”

  4. CGHill »

    27 November 2011 · 5:01 pm

    Well, they used the song, but not her actual performance of it; as I understand things, the composer/publisher โ€” she didn’t write it, and I don’t believe she owns the copyright to the song itself โ€” will end up with whatever statutory royalties are due. And I’m sure Kohl’s ad agency sent out a check post-haste, since these things are enforceable by law.

    On the other hand, anything that keeps RB in the public eye a little longer is good for her, especially since she has an album due shortly, or so we’re told.

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