Scott Collins of the Los Angeles Times ShowTracker blog has the numbers:
New Girl, which has bespectacled alt-goddess Deschanel playing a geeky young woman who moves in with three men after she catches her live-in boyfriend cheating, opened to a relatively modest 10.1 million total viewers, according to early data from Nielsen.
But it was among young adults that New Girl really shone. The comedy was, impressively, the top-rated program of the night among adults ages 18 to 49, the demographic most sought by advertisers. New Girl notched a 4.7 rating/12 share, waltzing past its rivals in the 9 p.m. half-hour.
As a resident of the Flyover Zone, I am required to add: “8 p.m. Central.”
Fishersville Mike has a theory on why this show is successful:
We know it’s not reality-based. Cute girls just drop in on a group of guys and bring their friends. All. The. Time. Big Bang Theory started with one girl and now has one for every nerdy guy. Zooey’s new show has Hannah Simone as the first of many potential models to visit the apartment.
Incidentally, Hello Giggles, partly owned by ZD, is running recaps of the show every Wednesday with Fox’s blessing. And Zooey herself sent up this picture (no, not to me specifically), which is apparently a still from episode three:
“Still,” incidentally, also works as an instruction to one’s heart.