Change the world? With a blog? Not gonna happen, says Jeffro:
It amuses me when bloggers get into “fights” or others bask in their supposed influence based on the traffic they get. When it comes to the big ocean of the intertubes, blogging is just a small backwater in the overall scheme of things.
So stipulated. To continue:
Not that I don’t enjoy the social aspects of blogging and the experience of encountering so many different personalities over time — that is the reward for the efforts, and I feel quite rewarded, thank you very much.
But the whole idea that blogging is a platform for moving and shaking things in a big way — well, let’s just say I have my doubts about that.
The A-list folks may be able to pull off moving and/or shaking, but so many of the A-list blogs are multiple-author operations that it’s probably safe to say that only a handful of individuals up there in those rarefied heights really have any clout.
Still, in a decade and a half of slogging away at the keyboard — and the same keyboard at that, I’ll have you know — I personally have gone from having no influence whatsoever to having extremely little influence. To me, that’s a major upgrade.
And that may be the whole point. Few of us are big-time operators, and that’s not likely to change; but we’re right on the edge of the Era of Decentralization. Why else would the Bolshevik 2.0 crowd in Washington — which isn’t just government, by the way — be working so hard to build up their forces? Because they know they can be replaced. In such an environment as this, even the least of us matters more than he thinks.