Leggy supermodel Gisele Bündchen — David Letterman, you may recall, used to argue that there was a qualitative difference between mere supermodels and leggy supermodels — is lending her name to a line of flip-flops under the “Ipanema” label, a branding which makes sense if you remember Antonio Carlos Jobim’s gentle bossa nova about a girl therefrom, Ipanema being a district of Rio de Janeiro with a glorious beach, and Gisele is not only Brazilian but probably has a few brazillion dollars tucked away for her old age.
(The name “Ipanema” itself derives from the old Tupi tongue, and means “bad water,” which apparently is a reference to the quality of fishing from said beach. It has nothing to do with “Ipana,” which resides alongside Pepsodent and Gleem in the Hall of Faded Brands, Toothpaste Aisle.)
Anyway, Smitty, who reads the HuffPo so I don’t have to, sent me to this slideshow from Gisele’s presentation in Paris yesterday, anticipating (correctly, of course) that I’d have something to say about it. While visual appeal is present in the expected abundance, I singled out this shot to ask a single question: “Do you think anyone noticed that she’s carrying a shoe or two?”
I didn’t think so.