The Finch Formerly Known As Gold

15 December 2002


I have never paid a great deal of attention to what Google thinks is its Zeitgeist, if only because I am more comfortable thinking of Google as a tool rather than as a breeding ground for the eventual Masters of the Universe.

Fortunately, this presents an opportunity for Colby Cosh to contemplate our Googlecentric future:

Do you think the people who came up with the name "Google" knew that they would essentially be running the world within a few years, and they deliberately gave their creation a cutesy, frankly imbecilic name so we wouldn't despise and fear them? The typical instinct would be to create a menacing, ahistorical brand that made you think of a gory metal maw gnawing live babies by the cord. Like "Omnix" or "Info-stopheles" or "Lycos".

In the latter case, substitute "Point" and "Tripod" for "live babies", and the truth-to-poetry ratio goes up substantially.

Of course, my greatest regret is that former Yahoo! CEO Tim Koogle has yet to serve time at Google.

Posted at 9:09 AM to PEBKAC