13 December 2002
Name your poison
I know from nothing about Encover, Inc., but its name, at least, strikes me as aggressively bland. Floyd McWilliams, who actually saw the name affixed to an office, is a bit blunter:
This is a typical Silicon Valley dot-com name, and it sucks. "Encover" sounds like an English word being mangled by, say, a wild and crazy guy from Bratislava.
Is it even English? I keep wanting to give it a French twist (ahnh-ko-VAY). Doesn't help.